2020 Outlook: Responsible InvestingJanuary 13, 2020By John StreurPresident and CEO, Calvert Research and ManagementWashington - Today, a growing number of investors want to beat the market and they want to do it with investment strategies that include companies that are not damaging the environment, yet that are treating people equitably.In fact, more and more investors want portfolios that are actually driving positive change, and that are part of solutions.So throughout 2020 we expect to see a continuation of the asset flow trends that marked the breakout year 2019, and an increasing focus on positive impact.Go beyond greenwashingThere are two massive trends that are critical for investors to understand. First of all, we've seen a real convergence in terms of companies adopting the easy activities that bolster their ESG image. Could be a little bit of greenwashing — call it what you will.But the other big trend is that there's an emerging group of companies worldwide that is doing a very good job at the critical issues of environmental efficiency, mitigating their damaging effects on the climate. They're also building diversity and inclusiveness within their companies.Focus on research and engagement As investment managers, we've got to be able to do our proprietary research. When we go deep at the company level, we can understand which companies are just doing a better job filling out the investor surveys and making themselves look good, versus those companies that have operationalized ESG performance.Corporate engagement is also very important, always has been, but it's increasing in relevance every day.Bottom line: There's been a tremendous move toward low cost, passive investing. For asset managers to really justify value-added fees, clients today expect them to do more than just move in and out of stocks. They want investment management firms that can drive positive change at the companies in which they've invested. That's where we see investment management going.