The race for electric vehicle (EV) leadership is shifting gears. In a world increasingly shaped by protectionism and tariffs, the short-term outlook for EVs may seem uncertain. Yet, much like the hum of an electric motor, the EV transition is quietly accelerating in emerging markets (EMs). Driven by policy support, innovation and affordability, EV models from EM manufacturers are offering an increasingly attractive value proposition to consumers, particularly to those in other EMs.
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